Dr. Lisa Williams
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Dr. Lisa Williams is recognized as an academic trailblazer. She is an award winning speaker/author a
11/21/2024
Meeting new and old friends at Disney 💕
05/15/2024
We were all smiles at 😊
Will you be attending Essence Fest this year? Share in the comments.
04/18/2024
The Toy Insider recently announced their Top Summer Toys for 2024 and 2 collections from the Dr. Lisa Brands have been chosen as winners for the 0-2 age category!
Our multicultural baby doll collection, Positively Perfect, represents different world ethnicities with authentically designed features and hair types. Their 14" tall frame consists of a soft, huggable body and adorable fashion accompanied with a sippy cup.
Fresh Cuddles is our plush toy collection. With 4 squishy designs to choose from, Fresh Cuddles make unique friendship toys for kids and babies.
Our team is filled with excitement from hearing this announcement. Thank you, thank you to The Toy Insider for this esteemed honor!
See the full toy guide here: https://thetoyinsider.com/2024-spring-and-summer-toy-guide/
12/23/2023
The named their Top 5 Black Owned Toys to Shop and we're thrilled to announce the Dr. Lisa Company topped the list!
To see other companies that made the list, head to my Interviews highlight 🎁 Merry Christmas and happy holidays 🎁
Follow to stay up to date on all things Fresh Dolls and the Dr. Lisa Company.
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My Journey into the Toy Industry
My journey started down the furthest road away from the toy industry. My background was in supply-chain management if you can believe that! After graduating from Ohio State with a PhD in business, I went on to not only teach at Ohio State but then continued my journey. I had moved on to teach at Penn State which I eventually left. After Penn State, I was recruited by the University of Arkansas. There, I received an endowed chair also funded by Wal-Mart.
I didn’t know anything about dolls! I didn’t know what they were made from, how long it takes to make them, I knew nothing! What I had was the desire to produce a product that would uplift the self-esteem of our little girls. From that vision I worked to find manufacturers and learn. I researched how to do it.
Fresh dolls are an extension of the Positively Perfect Doll Collection. Positively Perfect Dolls were made for young children. Like Fresh Dolls, they too, come in a variety of skin tones, hair textures and fashions.
The Fresh line, was born from the desire to provide an empowering doll for older children. As children grew from Positively Perfect, I wanted them to have a “Fresh” reminder of their beauty and brilliance. The Fresh Squad soon followed. They were created for a little boys. The Squad are action figures with fashions. Now little boys can see their power and brilliance reflected back to them in positive play, too.
