Ronald M Williams, Realtor

2026 is starting with a plot twist.

We just analyzed the BrightMLS weekly market report for the week ending Jan. 4th alongside our weekly Philadelphia Distressed market report data.

The takeaway? Philadelphia is splitting into two markets moving at different speeds. The general market is active but slow-moving, while the distressed market is seeing a backlog of inventory start to break loose.

If you are buying or selling this year, you need to understand the difference.

Full Report: https://open.substack.com/pub/buyingequity/p/a-tale-of-two-markets-philadelphias?r=1dbmlx&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Distressed Momentum Trumped the Seasonal Reset.

That is the story of the Philly Distressed market entering 2026. While the rest of the world took a holiday break, distressed inventory surged 22% month-over-month.

The market is moving, but it’s separating fast.

Here is the data you need to know right now:

The Core Numbers:
- Inventory Surge: +22% MoM (843 listings in Dec vs. 691 in Nov)
- Sold Speed: ~45 Days
- Stalled Speed: ~103 Days

What This Means for You:

- For Buyers: There are 114 listings sitting in the "Target Window" (30-90 days on market) right now. These sellers have likely received a reality check on price but haven't totally stalled out yet—that's your negotiation sweet spot.

- For Sellers: The clock is ticking louder in 2026. Properties over 90 days (currently 99 listings) are losing leverage fast. If you aren't sold in 45 days, you risk joining the "stalled" pile.

- For Investors (Flips & Long-Term): Banks are clearing their books. 401 REO listings (bank-owned) dominate the market, and there are 47 listings under $100k. Whether you want a quick flip or a long-term rental, the volume is finally here.

If you are waiting for the "spring market" to find direction, you might already be behind.

Read the full analysis and get the strategy breakdown here: https://open.substack.com/pub/buyingequity/p/momentum-outpaced-the-seasonal-reset?r=1dbmlx&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true