Dynamic Digital Advertising

Dynamic Digital Advertising

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Direct Ad Network Philadelphia
Direct Ad Network Philadelphia
Huntingdon Valley 19006

Innovation is the DNA of DDA. By combining skills and technologies from a massive assembly of in-hou

02/22/2022

While augmented reality is highly useful for mobile devices, such as smartphones and tablets, this application will be available with a hands-free option for maximum effect. Augmented reality places you into an informational landscape, with graphic features that range from objects and avatars rendered with lifelike accuracy, to floating text that sits directly into your unique camera viewpoint, to diagrammatic graphics like arrows and indicators that take you where you want to go. The text, combined with audio prompts, can deliver real-time information. Additional pertinent information, such as alerts on changes to traffic on your route or weather updates for your local area and any others your route passes through, can be fed from online sources and presented in real-time as well.

02/17/2022

Using a smartphone or tablet, players can access AR Chess to begin. Players can opt to use a real board, and two players can play as in a traditional setup, or one player can play against the computer using a virtual board. The 3D computer board will appear in your actual setting as if it is a real object, complete with photorealistic effects of light, shadow, and reflection. For single-player games, you can even play against a favorite player in the form of an avatar, sitting reflectively across from you. All sorts of accompanying graphics can be introduced to enhance the play; hints can highlight squares on the board, and alternate lines of play can be suggested in sequence.

02/03/2022

Purchasers will access their app from their mobile, online device, whether it's a smartphone, tablet, or hands-free device. The interactive capability of AR will allow one to quickly assess the size and scale of a given set of goods. Using the camera's lens on their device, users will be able to associate precise data into their perspective, with floating text that appears next to items being reviewed. This data can be updated in real time and adjust to shifts in position as users scan their items. A running tally of per cost purchases will allow for a speedy yet accurate account of the inspection, and purchasers can arrive at an agreement with the seller in a more efficient format.

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Our Story

DDA continues to push the boundaries of what is possible in digital with its signature synergistic approach, combining beauty of form with robust functionality and intensive interactivity to keep audiences informed, engaged, and empowered. View our Executive Summary to learn more about DDA: https://www.ddacorp.com/executivesummary.html

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Established in 1994, DDA was entering a new-born market at a time when digital media was still not widely adopted in the business world. DDA positioned itself as pivotal player powering the digital revolution, becoming one of the very first marketing and advertising companies that was firmly rooted in the digital realm. DDA announced its own arrival and the coming tidal wave of digital technology early on with custom oversized postcards reading "Digital Is Cool" and "Catch the Digital Wave." From the beginning, DDA effectively demonstrated the superiority of working in an all-digital environment, where image manipulation, color correction, and other customizations are handled more efficiently and to greater effect, by establishing itself as the very first digital photography studio in Pennsylvania. And that was just the beginning...

DDA's position as an industry leader was reinforced with each expansion of its capabilities. The company was one of the first all-digital animation and video studios in the country. In 1996, years before SEO became a ubiquitous industry buzzword, DDA had developed some of the first successful search engine marketing and optimization strategies. Some of the most sophisticated search engine optimized websites that one could find on the early World Wide Web included numerous examples of DDA's custom designs and programming, including outstanding eCommerce websites that would in time help define the industry standard in the field. The expectations that users bring to the web have been defined in no small part by DDA's early work.

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Philadelphia, PA

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