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Also, you must plan way ahead. Your marketing plan must consist of a pre-release plan (leading up to your music release).

We live in a visual world. Artists need to use it to their advantage. Music videos, behind the scenes footage, graphics etc

Promote something that shows you at your highest potential. Otherwise you're selling yourself short.

First impressions count a lot in the music industry. Not many artists get the chance to make a second impression. Remember that.