LBdesigns

Over the past few weeks, I shared how AI can support Brand Architecture, Strategy & Direction, and Systems & Flow in early-stage brands.

Today we are focusing on my final pillar in brand development: Ex*****on
This pillar is about what your audience actually sees, from your website and emails to your content and campaign assets. AI can help you move faster, but ex*****on still needs direction and refining.

Tools to use:
• Runway→ primarily used for video and motion, helping you turn ideas into visual content quickly
• Canva→ used to create and adapt branded assets quickly across formats

How to use them:
Content & Campaign Assets
Use Runway to quickly bring campaign ideas to life through motion and short-form content.

AI can help you:
• turn concepts into visual content
• create short-form videos without a full production setup
• test different creative directions quickly

Example Prompt:
“Create a short-form video concept for [type of product/service] that highlights its key benefit. Include a simple visual direction, scene ideas, and a short script that can be used for social content.”

Marketing Collateral & Social Content
Use Canva to create and adapt assets so your brand stays consistent across channels.

AI can help you:
• generate multiple variations of a design
• adapt content for different platforms
• maintain consistency across campaigns

Example Prompt:
“Create three variations of a social graphic for [type of product/service] promoting [specific message or offer]. Keep the branding consistent, but vary the layout, headline, and visual emphasis to test different approaches.”

AI helps you execute more efficiently so your brand shows up consistently across every touchpoint.

Looking to streamline your content and marketing ex*****on while staying consistent across platforms? Let’s connect.

*****on

AI isn’t going anywhere. And for early-stage brands, it can be incredibly useful when applied in the right way. If you are building a brand under $500K, here is how AI can actually help across the foundation. Over the next few weeks, I will be highlighting ways you can use AI across my four pillar-approach to brand development.

Today we are focusing on: Brand Architecture
This pillar covers your visual identity, your brand voice and tone, as well as your mission, vision, and values. AI can help with generating direction and organizing ideas, but it should not replace design thinking.

Visual Identity (logo, color, typography)
Tools to use:
• Adobe Firefly → built for commercial use, making it a safer option when creating brand visuals you may want to use publicly or in marketing
• Midjourney → best for generating creative concepts and mood, but less reliable for final brand assets where ownership matters

Brand Voice & Tone
ChatGPT → strongest all-around, best for structured outputs
Claude → better for nuanced, human-sounding language

1. Prompt to use:
“Based on the following brand description [insert], define a distinct brand voice.
Include tone, personality traits, writing style, and clear do’s and don’ts. Provide 3 example sentences that reflect the voice in action across marketing contexts.”

2. Then take it further:
“Rewrite this to sound more human, specific, and opinionated. Remove generic or overused marketing language.”

Remember as you are prompting: The quality of what AI gives you is directly tied to how specifically you guide it.

Looking to strengthen your brand foundation or refine how you are using AI in your business? Let’s connect.