Ducks In Rows

Who needs to pay for AI tools when you have Chipotle? 😂

New Study: AI Content Doesn't Maintain Rankings. 📉

Thinking about letting AI write your blog posts? You might want to see this first.

A 16-month study of 2,000 AI-generated articles just proved that auto-pilot content doesn't stay visible online.

What Happened:
🚀 Month 1: Things looked great! Google indexed the pages and traffic grew.
📉 Month 3: The crash. Page rankings collapsed.
🏜️ Month 16: ONLY 3% of those pages still show up in search results.

What happened? Google gave the content a trial run, realized it had zero uniqueness or human touch, and showed it the door. 🚪

The Lesson:
Publishing fast isn't a superpower. To maintain visibility, you need to show that a human is behind the keyboard.

👉 Use AI for brainstorming and drafts if that's easier, but YOU add the sparkle. Include a personal story, a real photo from your phone, or a unique client result.

If a robot could have written it, Google probably won't rank it.

Keep it human! 🦆✨

🚫 AI is a great co-pilot, but it’s a terrible driver.

Lately, even the big guys like Amazon are dealing with site outages because of vibe-coding (when you let AI write your code) sit back, and hope for the best.

The problem?
AI code has been found to have 1.7 times more bugs than code written by humans. In one case, an AI tool actually tried to delete and remake an entire system, causing a 13-hour outage! 😬

I talk a lot about using AI to be more efficient, but there is one rule I never break: A human must review everything before it goes live.

Whether it’s a complex piece of code or a simple blog post, AI can get "messy." It lacks the context and common sense that you bring to your business.

If you're using AI to help build your website or create content:
🛑 Don't just copy and paste.
🗣️ Check for "hallucinations" (when AI just makes things up).
✨ Make sure it actually sounds like you.

Have you run into any weird AI bugs? Tell me your funniest (or most frustrating) story in the comments! 👇

190x more traffic? 📈

In this month's newsletter:
New data on Google vs. ChatGPT
The 30% rule for AI
A 5-minute win for your site

‼️ Have you seen this?

🔗 Facebook is now limiting business/professional accounts to posting 2 links per month unless they are Meta Verified (which means you give Meta $$ to post more links).

💬 BUT you can share your links in the comments.

Read the details in the comments. 👇

✨ Small Biz Q&A is getting a glow up + a 5-minute win - https://mailchi.mp/4ef59fc2b86d/unscrambling-the-web-jan-2026