SALT Automotive

Meet our co-founder of SALT Marketing, Justin Searle!

Justin Searle is the dynamic voice of SALT Marketing, dedicated to building lasting relationships with our clients based on an experienced understanding of their unique needs.

A proud U.S. Army veteran, Justin served for six years before embarking on a successful 20-year career in the automotive industry. Alongside his wife, Kelly, he co-founded SALT Automotive in 2021, blending his sales expertise with their shared vision for service.

Justin helped realize his wife’s vision for SALT Marketing as they mutually began branding and marketing for local non-profits.

As a dedicated father to a daughter with special needs, he is deeply motivated to support organizations that enhance the lives of individuals and families. Through SALT Marketing, he aims to give back to the community and champion the causes that matter most.

Charity Spotlight: International Motor Racing Research Center

SALT Automotive and SALT Marketing partnered with the International Motor Racing Research Center in 2023 to aid with their sweepstakes marketing. The International Motor Racing Research Center collects, shares, and preserves the history of motorsports across continents, eras, and race series. The mission of the International Motor Racing Research Center is “To collect, preserve and share the global history of motorsports. Our extensive collection includes thousands of hours of film and video, hundreds of thousands of photographs, as well as thousands of cubic feet of periodicals, newsletters, rare books, race results, race programs, artwork, trophies and much, much more. We are dedicated to preserving and sharing these priceless artifacts that might otherwise be lost to future generations.” Their vision for the organization is “to become the world’s leading professional archive of motorsports history and to share that history in innovative and inclusive ways that become not only recognized as best practice globally, but create sustainability by drawing in new generations of motor racing fans.”

This collaboration focuses on creating and implementing targeted social media campaigns to broaden the reach and inspire greater sweepstakes participation. Additionally, SALT Automotive and SALT Marketing crafts customized email campaigns to connect with potential donors, which is dedicated to preserving and archiving valuable race materials—an often-overlooked but essential service that safeguards the history and legacy of motorsports. By highlighting this unique cause, the sweepstakes not only offers exclusive prizes but also educates the public about the vital work being done behind the scenes to maintain racing heritage. Through storytelling and strategic messaging, the campaign sheds light on the charity’s services, which many people may not be aware of, ultimately driving greater engagement, sweepstakes entries, and donations. The International Motor Racing Research Center currently has an active sweepstakes for a 2024 Chevrolet Corvette Z06 with Z07 Performance Package, closing on February 16!