HUEMOR

B2B marketing in 2024?
It’s all about balancing quick wins with long-term growth.

Here’s the formula we use to find that sweet spot ↓

1. Interview Your Best Customers

This is THE shortcut for understanding what works, and what doesn't for your business.

Ask questions like:

→ How do you discover new vendors?

→ What type of content do you prefer to consume?

→ Are you receptive to cold emails?

→ Are you receptive to cold calls?

→ What are your 3 biggest considerations when sizing up a new vendor?

This will immediately give you a short list of what channels to focus on and which to avoid.

2. Balance Short & Long Term Tactics

The best B2B marketing strategy should have a mix of tactics.

Short-term tactics can help fill the pipeline immediately.

Long-term tactics can help fill the pipeline for years to come.

Focusing on both ensures you can reach today's and tomorrow's goals.

Examples of long + short-term tactics that tend to sync well would be...

Short Term: Google Search Ads
Long Term: SEO

Short Term: Cold LinkedIn Connections
Long Term: LinkedIn Organic Content Strategy

3. Volume of Strategies

Let's be honest, there will be limitations to what you can do.

→ Maybe it's your team

→ Maybe it's your budget

→ Maybe it's your industry

But you won't be able to do everything.

Based on what you've learned in steps 1 and 2, and where your resources are at, pick what best aligns with your ideal buyer.

Generally speaking, executing fewer tactics but going deeper with the ones you pursue will yield better results.

Wrapping Up

→ Start by understanding what resonates with current customers

→ Have a mix of long and short-term strategies

→ Be realistic with your limitations

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Notes on the graph:

→ It's a relative ranking, not an absolute ranking
→ Fast results can also bring long-term results
→ Items are positioned based on my analyses
→ Investment includes marketing budget and team

🚀🚀 Launch Alert! 🚀🚀

Congrats to our friends, Public Prep on their new website.

Check out the live site in the comments below 👇

We're excited to announce our partnership with Shipley Energy!

We look forward to making something memorable together this year!