ZipAerial

Drones for Real Estate marketing: Are they worth it?

Now that more and more real estate agents have access to aerial photos and videos through drones, homebuyers and sellers are changing the way they expect to interact with real estate listings. According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images.

An aerial shot of a property is without question a good marketing strategy. It allows properties to be shown in a way that is not possible from the ground. Proximity to excellent shopping areas, grocery stores, schools and amenities can all be showcased to increase interest in a property.

Florida’s luxury real estate market is booming and the market for listings is more competitive than ever before.As a result, your listing needs to truly stand out from the rest in order to generate the kind of traffic needed to sell a home. Adding professional aerial photos can help differentiate your listing and elevate viewings. In fact, some agents believe that drones are the most important new technology for real estate marketing since the internet.