Megan Dowd
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Strategic storytelling to create connection that converts and conversions that connect.
03/10/2023
Social media is not business therapy.
You know it, I know it - while it can be therapeutic, it's not the place to process our trauma.
On the flip side, audiences go wild for a vulnerable moment, and you know it's essential to build an authentic rapport with your target market.
What's an overthinker to do??
I gotchu friend - I call it The One Sock Method.
It's a framework for finding a delightfully true-to-you, highly personal, anecdote or aspect of yourself. It may not be a linear A to B for how it relates to your brand, but it's clearly essential to who you are as a human.
And it's the perfect way to share on social without trauma-dumping.
The refreshed One Sock Method is up on the blog - read it at https://withmegandowd.com/the-one-sock-method
