Journey to Influence

One of the most practical ways to evaluate time comes from the book, Buy Back Your Time by Dan Martell. It was my favorite read of 2023.

The concept is called the buy back rate.
The idea is simple: assign a dollar value to time based on your current income or income goals.

Here’s the basic formula:
Annual income goal divided by 2,000 hours; that’s assuming 40 hours of work per week, for 50 weeks of the year. If you don’t work 40 hours a week, or take more than 2 weeks off, adjust accordingly.

For example: $100,000 per year divided by 2,000 hours equals $50 per hour.

That number becomes a reference point. Spending time on tasks worth less than that rate starts to look different through that lens.

Things like:
- admin work
- over-editing
- doing everything manually
- managing every detail personally

These don’t just take time, they limit the ability to focus on higher-value work. The pushback that often comes up is around affordability. “I can’t afford to outsource right now.”

That may be true in some cases, but the bigger shift is thinking differently about time first. The awareness comes before the change. AND if you can start moving more of your activity into the high value, high outcome work and simply spend less time on the other tasks - you’ll make more…and perhaps afford to be able to hire out sooner than you think.

Not sure if you’re ready to hire? DM me the word HIRE and I’ll send you a free guide to help walk you through that discernment.