Amp Social

"Give an influencer no guidelines to work with, and she could come up with something that doesn’t make sense with your brand; give her too many, and her post might sound like it’s straight from a marketer’s mouth."

3 Truths of Instagram Influencing That Marketers Get Wrong Have you ever invested in something, only to realize later that you didn’t do your homework? That’s the position many……

"Video is twice as effective in driving sales as text-based ads across social media. "

All About That (Fan) Base: The Who, What and How of Influencer Marketing Today, influencer marketing on Instagram alone is nearly a $2 billion industry. By 2020, it’s set to reach $10 billion. And while the channel’s explosive growth owes much to the parallel rise of mobile, its widespread adoption signals ...

"The majority of social media influencers (80 percent) say that Instagram is their primary platform for branded posts."

Influencers’ love of Snapchat fading in favor of Instagram and beyond Working with content creators and social media users with large followings is continuing to be a popular part of PR and marketing pros’ campaigns, but Snapchat might soon lose out.