Acme Data

𝗖𝗮𝗻’𝘁 𝗙𝗶𝗻𝗱 𝗥𝗲𝘄𝗮𝗿𝗱𝘀 𝗜𝗗 𝗮𝘁 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁

𝗥𝗲𝗮𝗹 𝗪𝗼𝗿𝗹𝗱 𝗗𝗮𝘁𝗮 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗜𝘀𝘀𝘂𝗲𝘀 - #𝟳 𝗶𝗻 𝗧𝗵𝗶𝘀 𝗦𝗲𝗿𝗶𝗲𝘀

Several times I have been to a retail store where I shop frequently, and when making a purchase, they can’t find my Rewards ID. They ask for a phone number, which I give them, but it doesn’t find my record. They ask for other phone numbers, and we go through a “try again” ritual. There are a number of options for solving this problem, but many do not create the optimal customer experience.

• I can put yet another app on my phone
• I can carry a rewards card in my wallet
• I can always use the same phone number for rewards accounts

You may be able to think of others.

𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗔𝗽𝗽

I am getting app fatigue. Every business I work with tells me to download an app. It takes up storage and memory on my phone. I assume they might collect information that I don’t want them to collect. And there is no way I will read the fine print of the contract. It feels intrusive.

𝗥𝗲𝘄𝗮𝗿𝗱𝘀 𝗖𝗮𝗿𝗱

This actually works pretty well. It doesn’t have the privacy problem mentioned above. And it eliminates the “try again” ritual. But in the same way my phone is getting clogged with Apps, my wallet is filling up with rewards cards. And when a card cracks, I need to go through a process to get a replacement.

𝗦𝗮𝗺𝗲 𝗣𝗵𝗼𝗻𝗲 𝗡𝘂𝗺𝗯𝗲𝗿

Sometimes I might want a retailer to have my phone number, like the ones that deliver. Sometimes I give my rarely used landline as a throw away. When that phone rings I know it is someone who wants to sell me something. Now I am managing my rewards accounts, which is work that I definitely don’t want.

𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗢𝗽𝘁𝗶𝗺𝗮𝗹 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• What if a customer could simply tell you some basic information like “My last name is Jones and my area code is 415”, or just tell you that their last name is McGillicuddy?
• What if the customer could choose what pieces of information to give you, and the pieces could be different at any time?
• What if the person entering the information typed it in wrong but still found the correct record?

Those are questions our clients have put to us. The customer doesn’t have to download anything, carry a card or manage their rewards accounts.

𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗠𝗮𝘁𝘁𝗲𝗿𝘀

Small items like this add up. Customers remember positive experiences. Customers remember better experiences. Customers are more likely to come back to businesses that provide a better customer experience.

𝗗𝗮𝘁𝗮 𝗦𝘁𝘂𝗱𝗶𝗼 𝗯𝘆 𝗔𝗰𝗺𝗲 𝗗𝗮𝘁𝗮

So this is where I tell you that Data Studio from Acme Data provides this better experience. Finding records is easy in Data Studio, in the user interface or with the API. It works at the cash register, on your website, and in the applications that run your business.

𝗜𝗳 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝘂𝘀𝗲 𝘀𝗼𝗺𝗲 𝗵𝗲𝗹𝗽 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗼𝗽𝘁𝗶𝗺𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀, 𝗰𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀. 𝗪𝗲’𝗿𝗲 𝗲𝗮𝘀𝘆.

𝗛𝗼𝘄 𝗗𝘂𝗽𝗹𝗶𝗰𝗮𝘁𝗲 𝗥𝗲𝗰𝗼𝗿𝗱𝘀 𝗞𝗶𝗹𝗹 𝘁𝗵𝗲 𝟯𝟲𝟬 𝗗𝗲𝗴𝗿𝗲𝗲 𝗩𝗶𝗲𝘄

𝗥𝗲𝗮𝗹 𝗪𝗼𝗿𝗹𝗱 𝗗𝗮𝘁𝗮 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗜𝘀𝘀𝘂𝗲𝘀 - #𝟭 𝗶𝗻 𝗧𝗵𝗶𝘀 𝗦𝗲𝗿𝗶𝗲𝘀

One of our clients, a large software company, wanted to upsell their customers. They knew that if a customer had purchased one of their products (Product A) that they were an excellent candidate for purchasing a companion product (Product B). So they pulled a list of customers that fit this profile from their CRM system and ran a campaign targeting these customers.

Soon after, they started getting a lot of negative feedback. The problem was that a significant number of the customers who were targeted had already purchased Product B. This happened because the client’s CRM system had duplicate customer records (one associated with Product A and a duplicate associated with Product B). They didn’t have the promised 360-degree view that their CRM system was supposed to provide.

𝗗𝗶𝗱𝗻’𝘁 𝗠𝗮𝗸𝗲 𝗧𝗵𝗲𝗶𝗿 𝗡𝘂𝗺𝗯𝗲𝗿𝘀/𝗔𝗹𝗶𝗲𝗻𝗮𝘁𝗲𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀

This company wasted time and resources on an inefficient campaign that didn’t produce the revenue they had projected. Perhaps more importantly, they alienated their customers. The customers learned that the company didn’t know what products they had purchased, didn’t have good records.

And there were more problems. Customers would call for support and were told they did not have support. The support reps didn’t see the support contract the customers had purchased because it was under a different, duplicate record. This did not go over well.

And then they called us.

𝗕𝘂𝘁 𝗙𝗶𝘅𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 𝗜𝘀 𝗗𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁 𝗮𝗻𝗱 𝗧𝗮𝗸𝗲𝘀 𝗮 𝗟𝗼𝗻𝗴 𝗧𝗶𝗺𝗲

It doesn’t have to be. 𝗗𝗮𝘁𝗮 𝗦𝘁𝘂𝗱𝗶𝗼, Acme Data’s data quality solution, delivers the powerful functionality that large enterprises require, that mid-tier solutions do not. And it 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝗺𝗶𝗻𝘂𝘁𝗲𝘀. If that sounds unbelievable, good. It means we’re doing something significant, something better. You should put us to the test.

𝗜𝗳 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝘂𝘀𝗲 𝘀𝗼𝗺𝗲 𝗵𝗲𝗹𝗽 𝘄𝗶𝘁𝗵 𝗱𝗮𝘁𝗮 𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝗰𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀. 𝗪𝗲’𝗿𝗲 𝗲𝗮𝘀𝘆.