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What’s so special about Whole30 anyway? Isn’t it “just another fad diet?”

There are a lot of assumptions and myths about Whole30 out there. Understandably so in this era of diets, social media and scrolling. To clear things up, here are some true facts about Whole30:

1. It’s not a diet. I know, this sounds like a gimmick to get you to keep reading but it’s true. It’s a reset. It’s a science experiment. It’s a jumping-off point. It’s a way to think about food *without* feeling guilty/ashamed/not good enough. It’s a mindset shift.

2. Ditch the scale. Weight loss isn’t the focus of Whole30, nor is calorie counting or restriction. The vast majority of folks experience weight loss during Whole30. They also are able to notice and appreciate the myriad of other positive benefits because weight loss isn’t the focus!

3. It’s 30 days + reintroduction. That’s it. It’s not Whole30 all the time. It’s not even Whole30 every single January for the rest of your life. It’s Whole30 —> learn some stuff —> use that knowledge to find normal and comfortable eating habits that make you feel your best. Hint: These will include things like treats and alcohol.

4. Eliminating foods on Whole30 isn’t about getting rid of them forever, it’s about learning to incorporate them into your life in a way that still allows you to feel and look your best - whatever that means to you. Founder of Whole30, Melissa Urban, says it well: “How much can I *get away with* and still look and feel how I want to look and feel?”

5. Whole30 is an *individual* journey. I can tell you how W30 has affected me own life and the benefits I’ve seen but it won’t be the exact same for you. You get to find out for yourself!

6. Last but not least, Whole30 is free to anyone who wants to try it. You don’t have to sign up with a coach. I didn’t, though W30 coaches weren’t a thing when I started 😄 However, if you’d like some help/support/accountability, I’m here for you! You don’t have to be in the Seattle area to join me. Sign up for my January group via the link in my profile.

Everybody loves a deal! Check out Whole30’s post about partner coupon codes!

Looking to stock up for your January Whole30? (Or want to treat yourself to something fun to celebrate Food Freedom?) We've rounded up generous discounts from most of our Whole30 Approved partners. Visit https://whole30.com/discounts-and-deals-from-our-whole30-approved-partners-jan21/ to save money on tasty Whole30 Approved products.

This post is not sponsored, we just love our partners and wanted to make you aware of these excellent deals, just for Whole30'ers.

Don't forget - IG live at 5:30 PST today! Learn about Whole30 and ask all your questions.

Trying to get pregnant or currently pregnant and thinking about Whole30? Here's a good article from the Whole30 resident Dietitian and Education Manager about fertility and Whole30.

Four Benefits of a Preconception Whole30 - The Whole30® Program Stephanie Greunke, RD explains why the Whole30 increases overall health, and four benefits of a preconception Whole30 to help optimize fertility.