Guavo

I just recently had someone ask me: "what is the difference between UI and UX?" This is a very good question because they are so closely intertwined that anything changed in one will most likely affect the other.

stands for User Interface and stands for User Experience.

UI focuses on structuring the layout of a . This can mean anything from where a (call to action) might go to where text should be placed.

UX focuses on the thought of the design. Meaning it's primary objective is to insure that users have a good time interacting with the design.

So it would be best to think of UI as the compiled pieces of a design to create structure and UX as the thought behind design that assures usability.

If anyone would like us to go into this topic more in depth shoot us a message :).

Keep your users informed with good content but be careful not overload your website or you'll lose conversions.

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Guavo Guavo is a Seattle based company founded to provide clients with clean designs that focus on conversions and user experience. Our goal is to give anyone who uses our web applications the smoothest interaction possible.