B.Collaborative

One of the greatest gifts in business is long term partnerships.

Randy Martin and I have been working together since the early days of my business. Randy is the founder of Trailscape Inc., a private trail building company based in the Napa and Sonoma area of California. His team designs and builds some of the most thoughtfully crafted trails in some of the most beautiful landscapes you can imagine.

Over the years I’ve helped support their marketing in a lot of ways, from building their website to writing blogs, managing social media, creating postcards and magazine ads, and helping shape their overall marketing plans.

Working with Randy has also been a lot of fun for me because one of my favorite things in life is being outdoors. Hiking, camping, exploring… all of it. So learning about the art and science of trail building has been such a cool part of this partnership. Not to mention, Randy is a hoot!

One of the unexpected joys of this work is how much I learn from my clients. Every business is different, every craft has its own story, and I genuinely love getting a front row seat to the work people are so passionate about.

Recently Randy sent me this note. I laughed at the “perfectly irritating” part, but honestly… I’ll take it.

"Brooke has handled all of our social media and marketing support for the last five years and has been fantastic to work with.

Her follow up is unmatched. I even nicknamed her “perfectly irritating” because she always reminds me of the things I need to do.

She is an excellent listener and is usually able to execute most of my requests or edits on the first try. Her writing for our advertisements, social media, and marketing materials is both clear and creative.

Brooke has taken a significant load off of me as the CEO of Trailscape Inc. and has significantly strengthened our overall promotion and marketing efforts.

I’m very glad to be working with her and her team."

Long term clients like this are one of the reasons I love what I do.

Channeling my inner Olympian with these heart hands ❤️ and sending a little extra love today.

With Valentine’s tomorrow, I just wanted to say how much I truly love the people behind this little business of mine.

My clients.
The referrals.
The collaborators and teammates behind the scenes.
The ones who trust me with their ideas and a piece of something they’ve worked really hard to build.

As a business owner myself, I know how vulnerable that trust can feel. I never take it lightly.

So thank you. For the partnership, the friendship, and the chance to do work I genuinely love every day.

Oftentimes, when things feel heavy and I need a quick dose of positivity, I reach for this little Winnie the Pooh quote book. Somehow it always gives me exactly the reminder I need.

Scrolling is easy.

So are my mom’s peanut butter Ritz cookies.
Addicting. Dangerous. Truly a gift to the world. Thank goodness she only makes them at Christmas. 😆

Both are great in moderation.
Both feel different when they become the main source of fuel.

Just a reminder that what we consume shapes how we think, create, and show up. In life and in business. 🍪

Running a business comes with a lot of little side jobs most people never see. Intake. Questionnaires. Contracts. Invoices. Payments. Taxes coming soon. All the things that live behind the scenes.

Over the years, I’ve learned that having solid systems in place doesn’t just keep things organized, it actually gives me more mental space and time. That’s where HoneyBook comes in.

I’ll be honest, the name isn’t my favorite, but the functionality more than makes up for it. I’ll also be the first to admit I’m probably underutilizing all the features it offers, which tells you how much value I’m still getting out of it even now. It’s flexible, customizable, and grows with your business instead of boxing you into one way of working.

Because I genuinely love it, I wanted to share that HoneyBook is running a January promotion where you can get 30 percent off your first year when you use my referral link (I posted it in the comments).

Helping other small business owners thrive matters to me. If you’ve been curious about finding a reliable and customizable way to manage clients, this is a great time to explore it. And if you’re hesitant or just want the real life rundown, send me a message. I’m always happy to share what’s worked for me.

Christmas gifts led to a fun surprise for our family... four tickets to a Green Bay Packers game! Giving the gift of an experience is a win for everyone, and there is truly nothing like a Packers game at Lambeau Field. (If you know, you know.)

The atmosphere is electric. Freezing temperatures don’t stop loyal fans from showing up whether they're shirtless, bundled head to toe in green and gold, or layered up in a headdress of animal fur. Pride runs deep, and showing up for this team is no small thing.

Watching that kind of loyalty got me thinking about my own work.

I may be a one woman team, but it’s always my goal to make the plays happen and be your biggest fan (I know...super cheesy, but true). I am definitely the over prepared Packer fan with all the layers on including heated socks. I don’t just want to collaborate alongside you, I want to understand your game, cheer you on, and help you win.

Because when I truly know your business, we can put our heads together and create something just as electric as the Green and Gold. 😉

✌️ Peace out 2025

This past year has been a rough one for our family, so I’m ready to see it out the door.

And even through the hard, there was growth and an abundance of blessings. Lessons learned. Perspective gained. Gratitude deepened.

Wishing you a peaceful end to this year and a grounded start to the next. See you in 2026!