Rotating Forward Enterprises

Old fashioned customer service! Fun and flexible with a focus on you!

-Rotating Forward- What the bicycle wheel does; a metaphor for how we go through life with differing views of the moment when the rubber meets the road… or dirt.

-enterprise- noun: a project undertaken or to be undertaken, especially one that is important or difficult or that requires boldness or energy.

The plural of enterprise is used to show that each interaction with every customer is a new endeavor and has its own importance. Rotating Forward Enterprises views each customer and their situation as unique. With 35 years of experience in maintenance, repair and sales, we strive to meet each customer with the level of energy and attention required to provide a more-than satisfactory result. Vast experience in all aspects of cycling, ensure an interaction that is beyond expectation.

As a wheel rotates, there is a moment when the rubber meets the road (or dirt). Looking at your wheel from the saddle, that point on the tire that has just left the ground is now in your past, on the “backside” of the wheel. You can’t relive it, you are going forward. In the short time before that same point hits the ground again, you are looking ahead, remembering the experience you just had, the moment that is now gone. Was there anything about that moment you wish you could change? Is there a different view of that point on the tire now that it is in the past? As that point on the tire has crested the top of the rotation, you can now use your experience to change direction or change your speed, readjusting your balance, getting ready for that point to meet the ground again. As we are on a ride or going through life, the view of any given moment will change with time. Sometimes it’s a 180 degrees from what we originally thought in the moment! We can only use our experience to take a critical look at our chosen line and the environments we choose to participate in or how we interact with the situations at hand.