The CommonWealth Group

TurboTax will run its 13th consecutive Super Bowl commercial.
A 30-second spot in 2026 costs $8 million. Some slots went for over $10 million.

They can afford it; tax software is a billion-dollar industry.

But here’s what’s interesting: TurboTax just opened 20 brick-and-mortar stores and 600 physical offices nationwide. Their first flagship store opened in NYC last month.

But I thought the whole point was “do it yourself”?

Now they’re copying the H&R Block model, physical locations, real experts, in-person service.

If you need an expert anyway, why not work with a professional from the start?

Here’s the reality for business owners: you cannot file your own business taxes on software and expect optimal results.

Self-prepared returns = overpaid taxes + can’t qualify for lending.

TurboTax works for W-2 employees with simple returns.

But if you’re running a $500K+ business? You need more than software. You need a real advisor who knows your business, your goals, and your industry.

That’s the difference between tax preparation and tax planning.

9 years in this office.

We’ve gone through COVID, highs, lows, sleepless nights. I remember coming here sometimes at 3, 4 in the morning because I couldn’t sleep from excitement and pressure.

This is a natural progression that many business owners should go through. The journey takes time.

We take our own advice. We practice what we preach. There’s never been a day I’ve shown up at this office and didn’t feel like working.​​​​​​​​​​​​​​​​

I’ve been alongside my brothers and the best team. We serve the greatest clients. And we’re looking forward to creating many more memories.