3rd3rd Marketing

This month, we stand with the communities, caregivers, families and advocates working to increase awareness, support research and improve quality of life for those affected by dementia and brain change.

Alzheimer’s & Brain Awareness Month reminds us that behind every diagnosis is a person with a lifetime of stories, relationships, memories and experiences that deserve to be honored.

We have the privilege of working alongside communities that create spaces where residents living with memory loss are met with compassion and meaningful connection every day.

We’ve seen firsthand how innovative programming, thoughtful design, dedicated caregivers and family support can make a lasting difference in the lives of older adults navigating Alzheimer’s and other forms of dementia.

If someone you love is navigating Alzheimer’s or dementia, support is available through the Alzheimer’s Association at https://www.alz.org or by calling their free, 24/7 helpline at 800.272.3900.

Palm Springs’ sunshine and desert views provided the perfect backdrop for thoughtful conversations with aging services leaders at LeadingAge California BOLD.

3rd3rd’s own Cynthia Thurlow presented alongside Shirley Turner, Director of Sales and Marketing at Hillcrest, during two impactful sessions focused on opportunities for measurable growth without rebranding. Cynthia and Shirley also shared insights into how Hillcrest has successfully grown its community through resident-centered storytelling and strategic PR.

Thank you to everyone who stopped by our booth or attended one of our sessions during the conference. If you’d like to learn more about how these strategies could benefit your organization, call us at 888-776-5135 or visit us at 3rd3rd.com.

Are you wasting marketing dollars without realizing it?

Amy Estridge is tackling one of the biggest challenges in senior living marketing: blind spots that quietly drain ROI.

In this session, you’ll walk away with:
- A clearer view of what’s working
- Tools to refine your strategy
- Practical ways to maximize impact

If you're ready to stop guessing and start optimizing, this session is one you won’t want to miss.

To coordinate time onsite, reach out to Amy at [email protected].

https://3rd3rd.com/conferences/