American Advertising Federation

Introducing The Mosaic 10 of 2026!

This consumer-selected Top 10 list highlights exactly what audiences are looking for when it comes to authentic representation in advertising. Being selected as part of The Mosaic 10 is more than just a nod to creative talent; it is a prestigious recognition of the inclusive values and social integrity behind the work.

Discover the campaigns that are setting a new standard for the industry at aaf.org/mosaic10.

10: Elevating What’s Next, Hyundai Motor America + Lopez Negrete Communications
9: Reaching A Higher Standard, Lexus + Walton Isaacson
8: Arte House at Art Basel, McDonald's + Walton Isaacson
7: El Corazon de las Fiestas, H-E-B + Lopez Negrete Communications
6: Be Seen, BeWell + K2MD
5: Blackout, American Family Insurance + Elite Media
4: Trinidad Pan Around the World, bmobile + McCann Port of Spain
3: From the Orange Couch, ArchWell Health + Bernstein Rein
2: Future Moves With Us, Washtenaw ISD CTE + Rhodes Branding
1: We See You, KB Home + Team One