Augmented Hype
Share
We help brands to capture the attention of a SEA of new customers with stunning AR filter ads, community management, and strategy.
Our founder Rich Watson on the link podcast
28/10/2022
This month on the Augmented Marketers Podcast, we have a very special guest host who is going to help us explore the many ways marketers can use augmented reality for their brand awareness campaigns and how it might even benefit consumers.
Listen Here: http://ow.ly/Ku6Y50LnwXF
The expert opinion of Prof Joachim Scholz from Brock University's Goodman School Of Business will be invaluable as he specializes in XR/VR research and education!
Find out more about Dr. Joachim Scholz:
http://ow.ly/8b4l50LnwXG
http://ow.ly/EEqj50LnwXE
"We wanted to focus on discovery with the AR experience, helping people learn about our product quality while having fun," says Viviane Pepe, Communications Director at Avon.
Avon wanted to shine amongst other sponsors of a popular Brazilian reality show while also showcasing its products' benefits. Enter: augmented reality ads.
The AR filter that Avon created included a game in which users could have avatars that looked like the TV show participants. By playing, people earned points that could be redeemed for a range of Avon products!
📶THE RESULTS
✨200,000+ people opened the AR filter
✨40,000+ leads captured
✨Buzz on Brazilian media AND on international social media!
The Facebook AR ad campaign led to:
📣2.2x greater lift in recommendation for the brand!
📣1.7x greater lift in action intent compared with the more typical ad campaign!
Avon’s use of a gamification element that tied the experience to brand messaging and lead generation is what led to these OUTRAGEOUS results.
Click here to claim your Sponsored Listing.
