TWC Communication

Katinat is killing it(self)

From our previous episode, we all know Katinat is a hypocrite, yes. But if we look much closer, we can definitely confirm it’s a den of sins.

So on a totally good day, one of us stumbled upon the Katinat and saw this, and we immediately know sh*t’s up. So we did some digging, and indeed found something swept under the rug.
To oversimplify, Katinat’s staffs made a customer, who preordered, wait for an hour and a half for a drink. Did the customer ask for liquid gold and 100 modifications to take that long?

Oh no, it’s just that the barista did the order and left it ferment in a corner for an hour, while marking it as completed. Really leaves you speechless, doesn’t it?

And that’s not even the worst part, the attitude of the staff is. No apologies, constant waiting, blaming, etc. Attitude isn’t on the menu, but it’s definitely served.

Even more shockingly, this ain’t the first offence. This brand is notorious for upsizing drinks without customer’s input. This is kinda illegal, innit?
Unprofessionalism, fraud and malpractice, these charges already mean capital punishment for the netizens. Don’t let this go unnoticed, people.

How to not kill yourself with Iced Tea
Whenever you open a fridge in a convenient store, you are greeted with a hundred options. So choose what to not poison yourself? Let TWC help you out.
Let’s start with our childhood sweetheart, the C2. A pretty good drink if you are lacking in tons of sugar and lead. 4/10.

Another classic is the Trà xanh không độ. Well, not the best but there’s points for nostalgia. 7/10
The ones on the rise these days are Boncha and Búp non. Buy them if you wanna have those cheap moments with your idols, or speedrun diabetes. 6/10
Fuze tea does taste less like sugar and a little bit more tea. 7.5/10

And now for the hidden gem: Lipton Iced Tea. This shockingly tastes like actual tea, as expected by Lipton. 8/10

Now next time you are in a Circle K, make smart choices. You have been warned.

Desperate for a Rebrand

Following the footsteps of rebranding big-time brands like Vinamilk and Pepsi, brand B has dropped the ball on their shoe game and levelled up to a full-on fashion-lifestyle brand.

Can you crack the code??

After 8 long naps, Bitis (basically Vietnam’s baby) finally got a makeover. They’re trying to look cool and trendy, but it’s kinda... oof.

Erm…. Looks like our little guy is feeling a bit insecure because the giants like Nike and Adidas are casting a huge shadow. You know what they say, ‘If you can’t beat ‘em, join ‘em’ – or at least try to copy them.
TBH, we’re not feeling it. It’s kinda basic.
“Bitis, are you listening? Your competitors are lapping you up in the R&D race. Wake up and smell the coffee!”

Seriously, Bitis. Your marketing is on point, but your product is falling short. Are your quality and design still from the Stone Age?

KFC - You have my APOLOGIES
In the previous episode, KFC dropped a “Chicken Flavor Incense” collab out of nowhere, and Asian was like, “WTF, are they mocking our culture?

Okay, we’re sorry for the overreaction, KFC. We guess you had a plan all along. Our bad!
Turns out, KFC was low-key planning their “Believe in Chicken” campaign for a whole year. Sneaky.
I’m totally on board with KFC now.

Let’s be honest, all these ‘KOLs’, ‘Thread Citizens” talking about making billions are just full of BS. Their ‘life hacks’ are more like ‘life hacks for wannabes.

As the wise words of Martin Rose -the creative genius behind this campaign, said: ‘Fried chicken, It’s always delicious, always there, and always crispy.’ Amen to that.