B.connect

Ever look at a marketing campaign and think, “Hmm, that’s not for me”? Well, chances are, it might not be — and that’s okay! 🎯

As marketers, we need to remember that our coffee preferences might not align with our target demographic’s tea-tasting palette. So before we unleash our creativity, let’s park our biases and do a little cultural homework 📚.

Understanding the cultural nuances ensures our message resonates rather than misfires. It’s like being a great party guest; you want to fit in, contribute to the vibe, and maybe even get invited back!

So before hitting that launch button, ask yourself: Is this campaign a friendly handshake or an awkward fist bump? Because in the world of marketing, one size rarely fits all. Let’s keep it relevant, inclusive, and yes, maybe even a little adventurous. 🌎

12.02.24 - it’s been about 1 year since my last update here, and boy has a lot changed.
From traveling to another country for work, to coming back home, then my wife traveled to a new country for work. It’s been a lot. But we are still creating new things everyday, and luckily for me, I have my two assistants who make sure I never miss a projects due date! 🐈 🐈‍⬛

Sunday 22’nd January 2023 -
Creating, researching, exploring new ways to design. In this case design a multi page booklet showcasing the clients products available.
V**e products have entered the market with a bang, and with the rise in smokers recently, there has been an influx of companies offering multiple products.
Page 45.
**e