Frisky Digital Solutions

🚨 Is Meta’s Ad Policy Hurting User Experience & Campaign Performance?
Meta has increased ad frequency in videos and reels—so much so that a 1-minute video now feels like a 3-minute experience due to repeated ad interruptions.
One ad is acceptable.
Multiple ads within seconds? Users skip.
This creates a serious challenge for advertisers:
▪️ Lower watch time
▪️ Higher drop-off rates
▪️ Reduced ad visibility
▪️ Wasted media spend
As marketers, we know attention is the real currency. When users abandon content, even the best campaigns fail to perform.
Ads are necessary—but balance is critical.
If user experience declines, ROI follows.
Meta needs to rethink ad density before advertisers rethink their budgets.
💬 What’s your experience with video ads lately?

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