Sam Precious Metals

The one who walks with a noble stride. The one who gallops beyond every obstacle with confidence reflected in every gaze.

SAM Horse Trademark - perfected exclusively for those who choose to stand tall in the face of every challenge.

A mark, crafted for the discerning few.

Positioned at the crossroads of the global precious metals trade, the Middle East plays a pivotal role in connecting markets and facilitating worldwide trade of gold and silver.

As the Title Sponsor of the Dubai Precious Metals Conference (DPMC) 2025, SAM showcased itself as an integrated leader within the precious metals ecosystem with the introduction of its on-site Rock Analysis Lab.

Located at the heart of the Middle East and equipped with advanced analysis techniques, the lab brings precision testing and analysis closer to home for neighboring nations without the need to incur heavy transportation costs or extended turnaround times.

Together with its refining, assaying, custom minting, and in-house die creation services, SAM continuously strives towards its improvement, innovation, and excellence to further strengthen its position as a leading force in the precious metals sector.

A moment worth revisiting from Geneva, where our Chairman & Managing Director, Mr. Sami Abu Ahmad, was appointed Ambassador of the Universal Declaration of Humankind Rights for the Mining & Gold Sector during DDHU’s 10th anniversary on 13 May 2025.

In this segment, Mr. Sami addresses one of the industry’s most urgent challenges: the use of mercury among artisanal miners, and the need to move beyond condemnation toward practical, responsible solutions.

Through the vision of House of Future, this responsibility is being translated into action, including successful collaboration with government institutions in Mauritania to support artisanal miners with safer processing methods, technical guidance, and more sustainable pathways for production.

At SAM Precious Metals, we believe industry leadership is measured not only by standards upheld, but by solutions created. Guided by Mr. Sami’s vision, we remain committed to advancing a precious metals sector built on responsibility, dignity, and real-world impact.