Mover

The biggest beauty industry acquisition- L'Oréal buys Aesop for $2.5 billion

In its largest-ever brand acquisition, L'Oréal is paying Natura & Co. of Brazil US$2.5 billion to acquire the upscale skincare line, Aesop.

In a joint statement, L'Oréal, Aesop, and Natura & Co. said that Aesop would continue to grow internationally under its new ownership. (It announced plans to enter the mainland China market in 2021.) Following the sale, Natura & Co. will focus on its Avon and The Body Shop businesses.

Sustainability and The Aesop Aesthetic
Aesop's community building is centered on attracting customers (especially ‘Zillennials’- Gen Z+Millennials) who value brands that care about the environment. This has led to a clear consistency, despite a wide range of products.
The brand utilizes a minimalist aesthetic in both its packaging and store design. Many of its stores were specially designed by architects the company respects, which is why the surroundings always feel so well-thought-out.

Are you excited about L'Oréal's new business plan for Aesop?

Image Source: www.aesop.com

Balmain Drops Couture Designs For Every Song On Beyoncé's Renaissance

X

Photo credits

"Versace Launches Timeless Icons Collection: Curated Capsule of Luxurious Wardrobe Essentials"

Versace has recently launched a specially curated collection of classic wardrobe essentials known as the Icons collection. The aim of this collection is to create a capsule wardrobe that can be worn on any occasion throughout the year. These luxurious and exquisite wardrobe essentials are designed to be part of your wardrobe for decades, allowing you to dress exceptionally every day.
The collection features versatile and striking pieces that are simple yet well-made.

Read more on our website. 🌐