Möbius Design Studio

We were excited and deeply honored to design the identity for National Pavilion UAE2025 at the 19th International Architecture Exhibition at La Biennale di Venezia.

Drawing from curator Azza Aboualam’s modular kit of parts, we developed a system of letterforms that are continually built, unbuilt, and rebuilt, echoing the exhibition’s materials and methods. Rather than aiming for a fixed or polished result, we embraced a living typographic system shaped by process: shifting scales, elastic spacing, and forms in flux. Arabic and English intertwine as a structural inquiry into what is visible, what is concealed, and what endures, reflecting ecological and environmental memory.

We’ll be sharing process posts and behind-the-scenes fragments that have remained in our folders over the coming week.

.aboualam

Earlier this year, Mobius designed an identity for Ahwak Perfumery.

Ahwak is a fragrance house based in Dubai, blending traditional Arabic ingredients with contemporary formulations. As part of this project, we created a library of illustrations that serve as brand assets, inspired by the ingredients used in the perfumes.

These illustrations highlight the distinct elements of the fragrances, grounding the brand in its cultural roots. Each piece supports Ahwak’s identity and showcases the craftsmanship behind their offerings.

Neoneon is probably the most colorful exhibition we have curated! The exhibition captures the vibrant, chaotic energy of our cities, highlighting the humor and bravado of kitsch. It’s a celebration of the spaces we call home that the participating designers and artists have expressed so boldly in their neon-lit signs.

You are still able to visit the exhibition till 20.4.2025.

📅 Date: 11.01.2025 - 20.4.2025
📍 Location: 

Participating Designers/Artists:
Archief Cairo
Nasir Nasrallah
Ayesha Bin Haider
Machi Mashy (Engy Mohsen + Soukaina Joual)
Mohammad Sharaf
Foundland Collective
Mariam Al-Zayani
Kashida Studio
Hala Alafsaa
Hussein Alazaat
Omar Mobarek
Sara Alarif
Celine Raffy
Abdulrahim Alkendi
Salasil
Azim Al-Ghussein
Mouza AlHamrani
Mariam Shamma
Roudha Bu Abdul