WHAT IF Creative Studio
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WHAT IF is an innovative Creative Studio based in Dubai, UAE.
04/02/2026
has officially arrived in Saudi Arabia. We collaborated with the brand to create a high-impact launch centered around a 3D activation at Nahdi Pharmacy. By merging the real world with immersive visuals, we brought the expertise of the Urea Cica Repair+ line to the streets. It is skincare science meets storytelling, designed to connect with the local community and redefine brand launches in the region.
Mixa
03/02/2026
Season 2 of ‘Dubai, Ready for a Surprise?’ is back! In this latest chapter for .dubai and , produced by , featuring .kohli and , we witness the couple embracing the city’s warmth through real, unfiltered moments. Following a massive 2025 debut, this season captures a side of Dubai that feels deeply personal and effortless.
From sharing a plate of chole bhature in Old Dubai to dancing through the streets, the film explores how the city offers a true sense of belonging. More than just a destination, it’s about the quiet connection and everyday surprises that make Dubai feel like home.
DXB team:
Executive Producer | Nasrallah Saad
Executive Producer | Hugo Narciso
1st Assistant Director | AJ Abi-Chahine
2nd Assistant Director |
Production Manager | Sarah Hassan
Production Coordinator |
Production Assistant | .404
Production Assistant |
Production Assistant | Weam Dejah
Production Assistant | Bilal Akber
Production Assistant | .asie
Production Assistant | Abeer Ghani
Locations Producer |
Locations Assistant | Dima Avgedi
Locations Assistant | Mika
Transport Captain | .xr
Steadicam Operator |
Focus Puller A |
Focus Puller B |
Focus Puller C |
2nd AC A | Rohan Koley
2nd AC B | Sacha Mourad
DIT | Arin Gharibian
Drone Services by Drone Media
Sound Operator | Tom Savage
Gaffer | Danish Mazhar
Best Boy Gaffer | Umair Sultan
Key Grip |
Best Boy Grip |
Best Boy Grip | Paolo Pudda
Props Master | Serge Zarianov
Wardrobe Stylist |
Wardrobe Assistant | Elyse Saadeh
Make Up Artist | .makeupurmind
Hair Stylist | Steve Wahab
Catering Services by Ogaret Restaurants
Casting Agency | Five 25 Models
Rental House | Highend Films
Directed by Damiano Fieramosca and produced by WHAT IF Creative Studio, this film marks the launch of the UAE’s first Green Innovation District at . A visionary hub where clean energy, circular economy, and innovation come together to shape a greener, smarter future.
This is more than a project, it’s the blueprint for future cities, built right here in the UAE.
Executive Producer | Nasrallah Saad
Producer |
Director |
1st Assistant Director |
2nd Assistant Director | .rb
Production Manager |
Production Assistant |
Production Assistant | .404
Director of Photography |
Focus Puller |
2nd Assistant Camera |
Trinity Operator |
Trinity Assistant |
DIT |
VTO |
Key Grip |
Gaffer |
Art Director |
Photographer |
Wardrobe Stylist |
Make Up Artist | .makeupurmind
Make Up Artist | .makeupurmind
Hair Stylist |
Behind the Scenes |
On-Set Editor |
Catering by |
Unit by |
Casting Agency | &
Editor |
Colorist | .mov
VFX by | .screen
Sound Design & Mix | .collective
Rental House & Studio |
The final one co-produced with the amazing .ae team !
The 2nd film of another great co-production with the one and only .ae team !
Director | MISFITS
Assistant Director | Svetlana Lebedyanskaya
Director of Photography | Julian 'Joules' Hagen
Executive Producer | Nas-Antoine Saad & Hugo Narciso
Production Coordinator | Melissa Urresti
Production Coordinator | Farah Khalil
Production Assistant | Chady Saad
1st Assistant Camera | Roger Schram
2nd Assistant Camera | Sabrine El Basri
DIT | Eyup 'Mushroom' Omer
VTO | Rohan Koley
Key Grip | Bojan Tomic
Best Boy Grip | Petar Dordevic
Grip Assistant | Marco Mekhali
Gaffer | Danish Mazhar
Best Boy Gaffer | Ali Tarriq
Art Director | Preet Karla
Props Master | Reynante
Art Assistant | Zahid
Art Assistant | Willie
Wardrobe Stylist | K**a
Wardrobe Assistant | Yelena Do Vale
Veil Artist | K**al Farajallah
Make Up Artist | Tania
Sound Engineer | Jaxx Sheldon Monteath
Locations | Filmilion Films
Catering by | Ogaret
Casting Agency | Five25 Models and Talent
Rental House | Highendfilms Fz-LLC
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Address
Al Barsha Boutique Building
Dubai
