Werner&DOMA

Know the cost of marketing to reach your target market. If you know how much the various routes to market cost, you will know how to evaluate the viability of each option against your budget and objectives.

Take care of your stars:This goes for every company, big and small.
The cost of losing a star employee is enormous, yet business leaders rarely take the time to ensure their top performers are properly motivated, challenged, and compensated.

Work out where your customers go for information. That may be online or offline. Then make a plan to be visible where they hang out.

To understand your market, you must recognise all competitors - who they are, their strengths and weaknesses and the likely implications for your business. All businesses face competition - your plan should show you have a clear strategy for dealing with all your competitors.

Cover the important stuff & get moving:
Don’t wait until you have the perfect business plan. It will never be perfect. Cover the most important points that will let you to hit the ground running and overcome the biggest obstacles. You will add to it and evolve later.