Dropkick Copy

My research into the state of conversion, retention and lifecycle marketing in 2026, one thing stood out to me the most. Hyper-personalization. Both Gen Z and Gen Alpha want a personalized buying experience, but in different ways. And LLMS coupled with Generative AI are going to be involved in how we implement our hyper personalized conversion and retention strategies. I talk about my findings in this video.

Drop a “One” below and we'll send you our 1:1 Buyer's Journey checklist. It'll help you engineer personalised buyers' journeys _at scale_.

Timestamps:
00:23 - Hyperpersonalization will matter in 2025 and beyond
01:01 - An omnichannel strategy will continue to be necessary
01:29 - Gen Z want personalization
02:54 - Millennials want personalization
03:23 - Omnichannel includes community platforms, forums, and social groups
04:04 - LLMs and Generative models will change the way we produce and consume sales messages
04:55 - Will the average person care enough to use these tools?
05:43 - Producing more AI slop is not a hyperpersonlization strategy
07:38 - We have to find out what is possible to do with these new tools in 2025
09:52 - How Dropkick Copy can help