Ninetynine

We continue presenting you with Hero House.

The aim of the campaign is to point out behavioral patterns and working culture traits that throughout our experience have appeared to have their say on the success of different ventures.
#ստարտափմեմ

One of the most common reasons startups fail is that entrepreneurs build solutions that people don’t want (therefore, there’s no market).

Something is missing.
Flawless operations, a nice logo, customer relationship management managing itself. In theory, your business is supposed to be doing great, but it's losing potential. Because something is missing. A feeling, an engine, a core, something that shapes your whole identity. Something that differentiates a brand and a business.

It is simple enough - what you have to tell the world about what you do, how you impact the environment and why you are doing that. An engaging piece of content,
a guideline for your other branding activities that acts as an engine for your business on different levels.

It acts as a foundation for your remaining branding activities. As if you walk with your shoe soles off, so does your brand struggle with no story built in.
You should hear the heartbeat when the STORY is there.