Sirius Creative

The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing ✨

In marketing and branding, color psychology is focused on how colors impact consumers’ impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase 🤍

Additionally, purple represents wealth, royalty, and richness which also has associations to leadership and revenue 💜

In the marketing world, orange is often used to portray youth, playfulness, and being bold. Orange is usually seen as healthy, energizing, and attention-grabbing 🧡

And what do you think about the colors of Sirius 💜🧡( Tap )

One of the biggest challenges of marketing, particularly on social media, is reaching the right people with your message.

Most social media ads go out to a large pool of prospects, thereby focusing on quantity. With audience targeting, you can narrow down that pool and target quality prospects. These are the people who are more likely to buy your product/services.

So how can you successfully target the right audience?

Social media platforms each offer a selection of these targeting factors: Geotargeting, Demographics, Interests, Keywords and etc.

But, before it, you’ll need to know who to reach before you start. Do research on your consumers to find out which channels they use, where they are located and what their interests are.