MEISA

When we shoot, cocktails flirt with the camera. 🔥
We create bar content that hits before the first sip ~

🎭Proudly presenting the branding for THÉÂTRONS Festival international francophone du spectacle vivant

[naming]
THÉÂTRONS carries the sense of movement, action, and creation - a name that naturally feels connected to live performance.
It reflects the collective spirit behind the festival and the world it represents.
The name stands at the center of an international event: the Francophone International Festival of Live Performance.

[logo]
The logo symbolizes modern theatre and performance - familiar enough to feel rooted in tradition, but reimagined for today.
Minimal lines, refined form, and a forward-looking shape: a mark that honors classic theatre while speaking the language of contemporary performance.

[identity]
We shaped the identity around a structure that looks like a building - but one that exists only in imagination.
THÉÂTRONS isn’t tied to a single venue; it travels, adapts, and transforms.
This form represents that flexible “home” - a symbolic stage that can rise anywhere the festival comes to life.

[colors]
Midnight violet and deep red - the colors of stage curtains, late-night rehearsals, and the emotional pulse of live performance.
Dramatic, rich, and full of intensity - made for a brand that lives in spotlight and shadow.