Backbone Branding
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Expressing the brand Essence using design is what brings brands alive. But awards aren’t our goal. Intrigued? Acharyan str.
25/12/2025
Car Wash Branding: Done!
We gave a car wash brand a high energy identity centered around one thing: reclaiming your time. Our bold visual system uses electric blue and bright yellow to signal speed and optimism, transforming a chore into a positive lifestyle solution. The custom “d!”icon communicates efficiency and a finished job. Now, “Done!” is the smart choice for busy people who value every minute.
ETERNIA has finally premiered and it’s even more spectacular than imagined.It was an incredible experience collaborating with the ETERNIA creative team, from the very first day of the brand discovery workshop all the way through to the rollout and live show. During the workshop, we distilled the essence of the show into a single, powerful idea: Metamorphic Wonders. Watching that idea come alive on stage was an unforgettable experience.From storytelling to visuals to stage experience and with a logo that best captures ETERNIA’s transformative spirit the brand now speaks in one clear, unified voice.
https://backbonebranding.com/works/eternia/
06/11/2025
DISCOVER - CHERISH - SHARE
A piece of the world’s forgotten beauty.
The TUFF Heritage Luxury Brandy is designed to fulfill the mission of reminding and spreading awareness of Armenia’s rich cultural heritage.
Each cap is a tactile artifact, hand-carved with patterns from iconic Armenian architecture. Centuries of history, carved by master hands, can now be felt by your hand.
https://backbonebranding.com/works/tuff-heritage/
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54B H. Acharyan
Yerevan
0040
Opening Hours
| Monday | 10:30 - 19:30 |
| Tuesday | 09:30 - 18:30 |
| Wednesday | 10:30 - 19:30 |
| Thursday | 10:30 - 19:30 |
| Friday | 10:30 - 19:30 |
