Edizon Innovation

Worth reading: a 𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽 𝗴𝘂𝗶𝗱𝗲 🧭 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗲𝗻𝗼𝘂𝗴𝗵.

“𝗧𝗵𝗲 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝘃𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗮 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗖𝘂𝗹𝘁𝘂𝗿𝗲” is about a 𝗳𝗼𝘂𝗿-𝘀𝘁𝗲𝗽 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 to establishing a stronger, more customer-centric culture of :

1️⃣ Speak the same language within your organization
2️⃣ Build empathy for the customer
3️⃣ Create a vision that unites
4️⃣ Have the courage to change

This blog is also a 𝗴𝗿𝗲𝗮𝘁 𝗽𝗿𝗲𝗽𝗮𝗿𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗝𝗧𝗕𝗗 𝗣𝗿𝗮𝗰𝘁𝗶𝘁𝗶𝗼𝗻𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 on 𝗠𝗮𝗿𝗰𝗵 𝟯𝟬, where we will talk about 𝗵𝗼𝘄 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰𝗶𝘁𝘆.


𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗯𝗹𝗼𝗴 > https://www.edizon-innovation.com/en/blog/customer-centric-innovation-culture/

and

𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀 𝗲𝘃𝗲𝗻𝘁 > https://www.edizon-innovation.com/en/events/jtbd-practitioner-insight-2023/

𝗧𝗲𝗮𝗺 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 👋: We warmly welcome 𝗟𝗶𝘀𝗮 at Edizon. She is our 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 and mainly responsible for the websites and our newsletter.

In her free time, Lisa likes to plan completely scheduled city trips - this attention to detail and organization is also reflected in the way she works.

🧬 You want the customer to be at the center of your corporate culture, but don't know where to start? Then Rita Zehetner's latest blog "𝗛𝗼𝘄 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰𝗶𝘁𝘆 𝗣𝗮𝗿𝘁 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗖𝗼𝗺𝗽𝗮𝗻𝘆’𝘀 𝗗𝗡𝗔" could herald a change.

She shows how ODI insights inform data-driven decision making throughout the entire organization and also shares valuable
📢 𝗧𝗜𝗣𝗦 𝗳𝗼𝗿 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝘃𝗶𝗲𝘄 𝗮𝗰𝗿𝗼𝘀𝘀 𝗱𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁𝗮𝗹 𝗯𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀.

𝗥𝗲𝗮𝗱 the full version here:
https://www.edizon-innovation.com/en/blog/implementing-customer-centricity/

Thinking about 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 with a product or service is 𝘁𝗵𝗲 𝗯𝗮𝘀𝗶𝘀 𝗼𝗳 𝗝𝗼𝗯𝘀-𝘁𝗼-𝗯𝗲-𝗗𝗼𝗻𝗲 𝘁𝗵𝗲𝗼𝗿𝘆.

People hire products and services to get "their" job done. In fact, they will choose the product or service that helps them get a job done better and/or more cheaply.

Do you see what this is about?
📢 #𝗷𝗼𝗯𝘀𝘁𝗼𝗯𝗲𝗱𝗼𝗻𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗶𝗻 #𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁.

𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝘄𝗶𝘁𝗵 𝘂𝘀 to open the door to your future:
https://www.edizon-innovation.com/en/jtbd-odi/what-is-jtbd/