KISKA

When your brand starts to feel reactive, scattered, or unclear – it’s usually not a people problem. It’s a strategy problem.

But a clear North Star can change everything.

Save this swipe file for later. Or, if you have more time on your hands, deep dive into this topic here:

https://kiska.com/exchange/what-is-brand-strategy/

Entering a new product category can be daunting. Especially when you’re also introducing injection moulding into the mix too. That’s why superfit chose our team (and their years of manufacturing experience) to create a fresh kids’ footwear concept – the SPLASH Collection – for both the S and C lines.

We helped superfit with a material and manufacturing leap that opened up fresh possibilities for play. And created shoes that feel fun, move freely, and feel awesome to wear.