Right Direction

fashion is a sensor. not just owned — experienced. ELEMENTS OF NATURE — RIGHT DIRECTION x ephemera ONE sept 11 • SHIFT midtown • DFW NYC botanical textures → sculptural fashion AR/WebAR → hidden layers NFC/QR → digital memory 3D printing → live, on-site accessories on-demand, local making → less waste, more meaning we’re testing a modular phygital retail system — adaptive, transparent, scalable. NYC pilot → London →Vienna Pop-Up (Nov 2025–Apr 2026). open to NYC galleries / art spots / retail labs tap the NFC-tagged accessory to open the project site. Credits: @rightdirection.up @jelizaveta_hagleitner @daria_smakhtina @ephemera.one @ministryofspaceandtime #sustainablefashion DFWNYC #DigitalFashionWeek #ElementsOfNature #rightdirectionup #RDX #RDXPULS #Phygital #ARfashion #FashionTech #SmartRetail #OnDemand #SustainableFashion #3DPrinting #3DPrintedFashion

A clear stance in a noisy world.⁠
Rooted in intention, designed to last—this is style with depth.⁠
Not chasing trends, but choosing what matters.⁠
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Quintessence Collection —an exploration of purity, renewal, and interconnectedness.⁠
Crafted from premium surplus fabrics and made in the EU with purpose.⁠
Each piece comes with its own product passport, ensuring full transparency from start to finish.⁠
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Softness with substance. Thoughtful design, timeless silhouette, crafted from recycled cashmere and ultrafine merino wool.
Akira Dress.

Message us for details or availability.

Form. Focus. Forward.
⁠The Linnea Jacket-Dress — tailored in 100% premium surplus wool.
Sculpted minimalism with edge and intention.
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Worn by
Captured by .ai
Message us for details or availability.⁠
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