Pnc Ritchie Pettauer Consulting

📱 When social media went mobile, Mark Zuckerberg made a move that changed advertising forever.

For years, ads lived around content—banners beside articles or on branded pages. But with the rise of smartphones, the newsfeed took over the screen, and old methods stopped working.

This was the moment Zuckerberg broke his promise and revolutionized mobile advertising.

At first, mobile ads were clunky banners at the bottom of your screen. Today? We’ve come a long way.



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This clip is part of my social media course at University of Vienna. Full recording available on my Youtube channel ritchie3x3.

Too many start with “How can I post this on LinkedIn?” or “What’s the best format?” That’s backward. Start with great content—a message your audience connects with. Then pick the right platform.

And don’t overthink video length. If it’s good, they’ll watch. If not, they’ll move on. Where do you watch most of your videos?

From filling gaps in storytelling to fixing small mistakes on-screen, AI visuals are solving real problems. 🎥

But here’s the catch: many look generic, like bad stock footage.

To make an impact, we must use AI creatively to enhance storytelling, not dilute it.

How do you see this shaping video production?

LinkedIn Ads offer powerful targeting options, but only if your Ideal Client Persona (ICP) aligns with LinkedIn’s professional data. Think job titles, industries, and skills. If there’s no match, your campaigns could fall flat. Map your ICP to LinkedIn’s targeting options before you spend a dollar. It’s a simple but crucial step to avoid wasting your budget.