buero bauer

The relaunch of the Vienna-based studio comes with clear goals: a stronger visual identity, a website designed for both exploration and targeted project searches, and case studies that communicate expertise with clarity and confidence.

Strategy workshops and in-depth conversations formed the foundation of the new identity, sharpening the studio’s profile and making their ethos tangible within the architectural landscape.

A black-and-white site plan clearly shows how a project can blend intelligently into its surroundings. For us, it captured X42’s careful approach — and became a strong inspiration for the new logotype. The established name was intentionally kept, with the addition of ‘Architecture Studio’. Structural fields and frames from architectural plans influenced the layout system: fine lines guide the content and create a clean contrast with the bold typography. Soft pastel colors run throughout the identity: they support navigation on the website and bring lively variation to printed materials.

The studio’s mix of approachability and professionalism also comes through in the portraits and candid moments captured by Max Kropitz, reflecting the authentic atmosphere of X42.



Hot (past) days call for unusual workflows.
This time the project brief was simple: get the team together, hop on a boat, swim in the Danube, and end up around a long table full of good food.
Successful project!

In the past two years we worked intensively with the team of NhM Naturhistorisches Museum Wien and the Studio Okular to develop the new orientation system and exhibition graphic design! We’re taking you behind the scenes of this long journey.

Working in such a historic and monumental space meant every graphic decision was about more than design, it was about dialogue between past and present, between architecture and orientation, between addition and reduction.

Swipe to catch a the work in progress, from dusty site visits to the fresh signage now guiding around one million visitors through dinosaur bones, meteorites, and ancient fossils.

But this is just a peek! The full project (and our final shots) are now on our website. Head over to our website to see how we combined graphic design, architecture, and storytelling to help you not get lost in time.
https://buerobauer.com/en/projekte/natural-history-museum-vienna/

We are featured in the new issue of Grafikmagazin where Bettina Schutz examined how we designed the wayfinding-system at the Wien Museum following a comprehensive idea of inclusion. Tactile guidelines lead directly from the underground station to the entrance. Indoor starting point is a haptic 3D-model of the building in the foyer, tactile guidance objects with linked audio output follow along the way. A digital exhibition guide and general structural accessibility complete the system for all senses.

Our signage doesn’t just guide, it speaks to everyone. On the entrance doors, the extracted “W” and “M” from the museum logotype are transformed into haptic welcome handles. All of these elements were prototyped, user-tested by people with special needs and refined in close collaboration with accessibility experts to achieve the best usability for all. We didn’t stop at physical access: we also crafted gender-neutral restroom icons, an awareness-raising detail that welcomes every visitor, regardless of gender.

Say hi to our new team member, Laura Barthelmess!
�She is currently studying communication design at the University of Design in Schwäbisch Gmünd and is passionate about using design to contribute to a better future. With internships in communication and information design, photography, and fashion design—plus a previous one with us—Laura’s curiosity and thirst for knowledge are undeniable.

Right now, she is supporting us remotely from London, where she is spending a semester abroad at Kingston University School of Art, diving even deeper into graphic design. We’re excited to have her on board!