WUMA
WUMA, the WU Marketing Master Association, is here to help marketing students at WU to stay informed and provide the possibility to network with others.
15/06/2020
Hello everyone👋🏼 !
June is end of the semester, is summer break, is beach, is holidays and is summer internships, but it is also Pride Month🌈
Today we want to share the campaign by Anomaly “Postponed but still united”. This year Covid-19 has postponed the parade, but the message is clear: keep the spirit of protest 💪🏼 and activism📣 , and celebrate every LGBT+ community.
Check out the campaign on the links below 👇🏼
Video: https://vimeo.com/425900484
Article: https://www.creativemoment.co/you-me-us-we
Pride In London This is "Pride In London" by Lucy Smith on Vimeo, the home for high quality videos and the people who love them.
01/06/2020
It's Monday 1st of June, and we are back with 👋
Today we want to open a discussion about how well-positioned brands are using their media reach to promote social and political causes📢 Take a look at Nike's latest anti-racist campaig that was viewed 13M times and share your thougts with us👇
https://www.instagram.com/p/CAygJoHABcX/
18/05/2020
Hi all! It’s Monday and we are back with 👋🏼
Today we are sharing one of the first successful TikTok campaigns 🎥💃🏼, the
This campaign generated 100K followers in the first week and the hashtag was viewed 95 million times with 45.000 videos created in the first 36 hours 😱💪🏼.
TikTok is the fastest growing social media platform, and a lot of brands are already present there, we want to hear your thoughts on other TikTok campaigns!!
Crocs sees instant success on TikTok Crocs sees instant success on TikTok. From PR Week
20/04/2020
Happy Monday (at home) and happy !!
Today we are sharing how movie 🍿 posters would look like in coronavirus 🦠 times!!
In the following link 🔗some other interesting designs and communication strategies 👉
https://www.thedrum.com/news/2020/04/02/guinness-genius-netflix-spoilers-the-best-coronavirus-spec-ads
https://www.instagram.com/p/B-D_AR2pJGn/?utm_source=ig_web_copy_link
We'll love to hear your oppinion on different marketing strategies during the Covid-19 pandemic!!
Social Distancing (movie poster edition) I'm just going to say it, parasite was a bitch to edit 😂
06/04/2020
We are back with 👋🏼 and today we are sharing the “You should have stayed home” campaign Netflix launched last week, and be careful, it contains Spoilers! ⚠️⚠️
The streaming giant decided to create billboards with spoiler images and sentences to encourage people to stay home during these COVID19 times.
Take a look and tells us what you think 👇🏼
12/03/2020
What a success!
The first joint event between MSc Marketing Club and SCM Network Vienna - the Business Brunch took place last Friday, 6th of March. Students of the Marketing Master Programme and the Supply Chain Management Master were given the chance to meet representatives from six different companies. The companies Coca-Cola HBC, MARS, Takeda Pharmaceutical and Spar offered exciting workshops and insights into their work. In addition, workshops with Heimat Wien, a marketing agency, and Inverto, a Supply Chain Consultancy, were offered especially for Marketing and SCM students respectively.
After the workshop sessions students and companies were able to connect informally and enjoy a Brunch-Buffet.
Thank you to everybody organising, helping and participating in this successful event - we are looking forward to more joint events in the future!
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Adresse
Wirtschaftsuniversität Wien, Welthandelsplatz 1
Wien
1020