World Data Lab
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Data scientists and experts producing relevant, personal, and actionable data: Creators of population We aim to make big data accessible to a wider audience.
29/05/2026
Missed yesterday's World Consumer Outlook #10 webinar?
We walked through what the data actually shows about consumer spending after the oil shock. A severe scenario could hold back 40 million people from the middle class, but that's not the whole story:
→ 123 million new consumers are still expected in 2027
→ $3.2 trillion in new spending remains on the table
→ Asia drives 8 in 10 of those new consumers
→ Not all categories bend the same way
The slides are now available to download: https://eu1.hubs.ly/H0vKCzs0
11/05/2026
If oil prices double in 2026, 40 million people fall out of the middle class.
On May 28th, World Data Lab is unpacking what that means for consumer spending — which spending categories face the steepest pressure, where resilience is emerging, and how to navigate forecasting when the picture is moving this fast.
📅 May 28th | Register: https://eu1.hubs.ly/H0vbH5c0
In this episode of Data Talks, Wolfgang Fengler sits down with Ram Raghavan, a senior leader at Colgate-Palmolive, to explore how a 200+ year-old company continues to innovate, scale globally, and stay deeply connected to consumers.
Watch the full episode here: https://eu1.hubs.ly/H0v13WD0
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