World Data Lab

World Data Lab at NACS Convenience Summit Europe 2026

Last week, our GM Private and CCO Thomas Bauer took the stage in Warsaw at the NACS Convenience Summit Europe alongside Konrad Waclawik from NielsenIQ to tackle one of the most consequential questions facing European retail: who will dominate convenience?
The answer is not one generation. It's two.

Drawing on World Data Lab's spending data across 180+ countries, Thomas and Konrad made the case that Gen Z and Gen X are the two most strategically important demographic segments in the world right now. Gen Z is the largest generation ever, 2 billion people, 25% of global population. Gen X is the richest, commanding €14 trillion in spending power and set to remain the dominant spending generation until 2033.

For European convenience retailers, the implications are direct. Gen X brings bigger basket sizes and brand loyalty. Gen Z brings visit frequency and experimentation. Winning the next decade means serving both, deliberately and simultaneously.
The bottom line: Gen X keeps convenience profitable. Gen Z keeps convenience relevant.

Want to explore the Gen Z vs Gen X data for your market? https://eu1.hubs.ly/H0wmHWF0

95% of Brazilian adults use Pix.

A payment method that launched in November 2020. Zero to near-universal adoption in a country of 200 million people, in under five years.

As Estelita Haas puts it: no payment method in history has achieved that.

In the latest episode of Data Talks, Wolfgang Fengler speaks with Estelita, Head of Product Markets and Business Intelligence at Ebanx, a Brazilian fintech operating in 25+ countries across Latin America, Africa, and Asia.

They get into why a company with a card-first checkout cannot reach the majority of buyers in emerging markets. Why payment methods that look like competitors are actually feeding each other. And why the most interesting innovation in payments right now is happening in emerging markets, not in the traditional financial centres.

One line from Estelita that stays with you: "Payments are about people."

🎧 Listen now. https://eu1.hubs.ly/H0whjvG0 or https://eu1.hubs.ly/H0whjn80

Speaker spotlight 🎙️

Sherry Frey, Vice President, Total Wellness at NielsenIQ, joins us for "Spending Longer and Living More."

With decades of experience across the fresh, CPG, and wellness industries, Sherry helps brands navigate evolving consumer behavior, combining forward-thinking insights with practical strategy. Her view of wellness reaches beyond personal health to the connected health of people, communities, and the planet.

How will aging consumers shape global spending through 2036? Join us to find out.

📅 June 18 🔗 Register: https://eu1.hubs.ly/H0w82vY0