Insane Marketing

How to Connect with Clients Who Are Already Begging for What You're Offering

I am sure your business is very good at doing what you do. You likely have many loyal and satisfied clients. When we meet with businesses we see a recurring theme in nearly all of them: they find difficulty finding new customers.

Most businesses have processes for how to run every aspect of their business except for a proven method of getting new clients consistently. When we ask how they currently get their leads many respond with "we rely on word of mouth" because:

- "Marketing doesn't work for this industry"
- "Everyone in our industry uses word of mouth"
- "Marketing is too expensive"
- "Word of mouth gets us enough clients"
- "Online marketing is too confusing"

The bottom line is, if you can't get new clients knocking on your door begging to buy your product or service at the click of a button you don't have a way of growing your business.

But there's hope. While many business owners are scared of technology destroying their business, you have the power to use it as a tool to accelerate your growth.

Let me dispel the myth that marketing is risky or based on luck. By creating ad experiments with variation, you can scientifically determine the most profitable marketing strategy for your niche. Marketing used to be a risky endeavour, as it was unclear exactly what your return on investment from actually was. Facebook marketing provides us with exact statistics so we know exactly how much each new client is costing you down to the cent. We suggest using mathematical models to determine exactly how well your ads are performing and using this data to optimise your ads to perfection.

Never before in human history have businesses had this much access to information about their marketing campaigns. Businesses that choose to ignore this amazing resource will not be around in the next decade.

But using Facebook to get clients at the cheapest possible price is only scratching the surface of the potential of this platform. Not only does Facebook marketing allows you to get you more leads at a better price, but you are able to target higher-quality customers. You don’t want just anyone becoming a lead, you only want to target your dream clients. These customers are better to work with, spend more money and spread your business to their friends and family.

When combining deep market research with Facebook's algorithm you have struck gold. Facebook's algorithm will help find your dream clients if you set the initial targeting conditions up correctly. Many business owners think they know best and set very specific targeting conditions based on who they think their customers are. They then conclude Facebook ads don't work when no one clicks on their ads and they waste stacks of money.

If you want to fully access the magic of Facebook you must set broad initial conditions and allow Facebook's algorithm to do the work for you. It will test your ad with all different kinds of people and work out the type of people who love your offer and are ready to buy now.

If you are interested in creating a safe and consistent lead generation system we would love to answer any questions you may have. Click through to our website and book a free 60-minute consultation at our Adelaide office.