Trademarkability

Imagine this: after years of developing your products or services, you receive a legal notice stopping you from using what you thought was your own brand??!!

"Registration would have allowed the society to exclusively use the Manuka Honey name (without the tohutō or macron over the “a”) when marketing honey made from the nectar of the mānuka (Leptospermum scoparium) plant. Honey producers in Australia opposed any such move."(Jefferson 2023)

https://theconversation.com/how-nzs-own-law-helped-australia-win-the-manuka-honey-trademark-war-206496

Jefferson, D 2023, ‘How NZ’s own law helped Australia win the Manuka Honey trademark war’, in D Jefferson (ed.), How NZ’s own law helped Australia win the Manuka Honey trademark war, 5 June, viewed 13 May 2024, .

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How NZ’s own law helped Australia win the Manuka Honey trademark war The mānuka honey trademark case shows how Aotearoa New Zealand’s law lacks substantive protections for Māori intellectual property rights.

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