Tim Lumsden

Setting up the agent is the easy part.

Meta will have you live in minutes. What takes time is everything they don't show you in the demo...

The handoff logic. The booking rules. What happens when someone asks something the agent was never built for.

Here's the bit nobody mentions on the setup screen...

An agent is only as good as the workflow sitting behind it.

And most local businesses don't have that workflow written down anywhere. It lives in someone's head.

The receptionist knows when to push back on a booking. The owner knows which leads to call personally. The senior tech knows which jobs need a site visit before quoting.

None of that exists inside the agent by default.

So what do you actually need to think about before you flip it on?

→ When does it hand off to a human, and to which human
→ What does it say when the calendar is full
→ How does it treat a returning customer vs a brand new one
→ What's the rule when someone asks for a price you don't publish
→ Where does the conversation go when it stalls at 9pm on a Sunday

These aren't technical questions...

They're business questions. And until you've answered them, the agent is just guessing on your behalf in front of real customers.

Meta gives you the agent. The thinking behind it is still on you.

"Minutes to set up" and "ready to represent your business" are not the same sentence.

If you're rolling one out, map the workflow first.

Then build the agent around it. Not the other way around.

Genuinely curious… anyone here already trialled the Business Agent for their service business?

What broke first? 👇