Feeney

Produced by FEENEY – A robust multi-channel advertising strategy was implemented to maximise brand visibility and recall for Santa’s Wonderland. High-impact outdoor advertising, including bus backs, a tram wrap, billboards, and street furniture—which were strategically placed in high-traffic areas across metro Adelaide to capture the attention of families. This was complemented by radio and television commercials that reinforced brand messaging through mass reach channels, while partnerships with local community groups and publications boosted ticket sales through trusted third-party endorsements.

The digital campaign played a key role in driving online sales, using dynamic display ads and targeted social media advertising to deliver tailored messaging that encouraged immediate ticket purchases. Leveraging audience insights and data-driven targeting, the campaign successfully resonated with South Australian families, resulting in record-breaking attendance for Santa’s Wonderland.