Website Adelaide

A quick note for wineries (and any small business really)…

I tried to book a simple lunch in McLaren Vale recently.
Beautiful winery. Exactly what I was looking for.

But the only place I could find their actual events and set lunches…
was hidden deep inside a page, in tiny text.

Not on Google.
Not easy to find.
Not helping them get bookings.

And this is the missed opportunity

If you run events, set menus, tastings, live music…
put it in your Google Business Profile.

That’s where people are looking.
That’s where decisions happen.

Google gives you tools like:
• Events
• Posts
• Updates

Use them. It's SEO!

If you want Google to show your business more,
you need to show Google that your business is active.

It doesn’t have to be perfect.
It just has to be there.

A simple weekly post with your upcoming events can make a real difference.

Because right now, people are ready to visit.
They just can’t always find what you offer.

—and they move on.

If this sounds familiar, it might be time for a small update.

Are you worried you need to learn an entirely new SEO approach for AI search?

I was curious about this too, so I looked up what Google actually says.

Their documentation on AI features states: “The best practices for SEO remain relevant for AI features in Google Search (such as AI Overviews and AI Mode). There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimisations necessary.”

That’s effectively Google’s way of saying good SEO still matters.
If you have strong on-page SEO on your website, you don’t need to throw out everything you know and start from scratch.

What this means in practice is that the fundamentals still matter. Writing content for people first, making sure the technical basics work properly, and creating helpful, well-written pages that answer questions clearly.

You’re not starting over. You’re building on what already works.
That’s where the layers of AEO and GEO come in. They’re not replacements for good on-page SEO, they’re additions that help your existing content perform in AI-driven search results.

Strengthen your foundations, then optimise so your content is easier for both humans and AI to understand, cite, and recommend.

https://websiteadelaide.com/small-business-guide-to-seo-aeo-geo/