Nucleus

We had the privilege of working with Barossa Pastry Co to craft a brand platform and strategic packaging that would stand out on supermarket shelves—especially against heavyweight competitors.

A few months in, and we’re thrilled to see the results! These pastry boxes are flying off the shelves—literally. We went to grab some yesterday and snagged the last one at our Woolies!

Find them at your local Woolworths and taste the puffin’ goodness for yourself 🥧 ✨

barossapastryco.com.au

With cycling in full swing across our great state this week, road safety should be too.

We are proud to have partnered with SAPOL in 2024 to develop and launch a new identity system for Fatal 5. Seeing it come to life across socials and spark meaningful conversations is exactly why we do what we do.

Here's to safer roads and campaigns that drive change!

Small actions have real impact, so this is your sign to share the road.

Cyclists, remember to:
🚲 Wear a helmet that is fitted correctly
🚲 Ride no more than 2 abreast (unlike the cyclists in this image!) and in the bike lane (where available)
🚲 Use front and rear lights for visibility (at night and in poor weather)
🚲 It is also best practice to use lights during the day and wear brightly coloured clothing for visibility to help keep you safe.

Drivers, remember to:
🚗 Leave a gap between you and any cyclists (1 metre when travelling in speed zones under 60km/h, 1.5 metres when travelling in speed zones 60km/h and above)
🚗 Check blind spots before turning and when opening your car door
🚗 Do not stop or park in bike lanes when they are operating.

Everyone has a part to play in keeping each other safe on the road. 🙏

Take a look at some of our most recent work with ARIIA; a new national, industry-led organisation that will help shape the future of aged care in Australia.

Launching last month, ARIIA is a partnership between Flinders University and the Australian Government, and our team has worked closely with them to develop a strategic brand platform, website and digital ecosystem to help them manage and build capability and capacity across the aged care sector.

See more of the project here: https://bit.ly/3Bm9SgB