Bamboo Slash

A couple people have asked about my process, here is a simplified example from the brand refreshment project "Fresh Junction"

Starting with the naming and first sketches process.

We started with couple dozen names, and here are the last 3, which were developed for further exploration.
The client believed the name didn't relate with people, and was too centered in teas, leaving out the other segments of the business, like smoothies, juices and ice cream, which had one thing in common, they were made fresh to order, and that was the main concept that set the shape of the entire identity.

A few assorted examples of my work