Business Tactix

How To Succeed In Today's B2B Battleground (via Pocket) -

Challenger Marketing: How To Succeed In Today's B2B Battleground | B2B Marketing Insider "Our biggest competitors are our customers." This was one of the bold statements Brent Adamson, co-author of "The Challenger Sale," and the recently releas

"The Role Of Emotions And Goals In B2B Buying Decisions" , it's not just logic..

The Role Of Emotions And Goals In B2B Buying Decisions | B2B Marketing Insider For most of the past few decades, leading up to the advent of the Internet and digital technologies in the 21st century, there has been an accepted paradigm regarding B2B buying decisions. This paradigm...

"the latest customer acquisition and retention strategies in the fashion industry" http://buff.ly/10Kxp5S

Customer acquisition and retention strategies in fashion The following blog post from Listrak’s Ross Kramer was published by iMedia Connection on October 30, 2014: I recently had the opportunity to moderate a panel of leading fashion retailers at Fashion...

"develop a systematic lead generation strategy that doesn’t have anyone panicking at the close of the month" http://buff.ly/1At8B2O

How to Mastermind Your Lead Generation Strategy There’s one thing no one really likes dealing with and that’s the sales funnel. Knowing where you next clients are going to come from is a heavy task and requires a strategy worthy of an epic battle....