Evolve Brand Design

Evolve Brand Design

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I offer award winning designs, international experience and a full suite of design services that don’t cost the earth.

19/12/2024

I'm all about those happy clients! Working on the BotanicES brand was an absolute joyrid.

Incase you're thinking of a rebrand next year, my calendar is wide open for late January and beyond, so don’t miss out - it’s not that far away!

Grab my price list today, and let’s whip up some magic together!” ✨

12/12/2024

As far as the FSANZ code is concerned, your recycling information is 100% optional.

You can use text or symbols. You can you can use another symbol/graphic that communicates your message.
Australia’s official recycling information is available through APCO - The Australian Recycling Label (ARL).

The ARL has been created for brand owners to confidently label their products to assist their customers to dispose of the product correctly and efficiently. Search 'the-australasian-recycling-label’.

If you don’t want to pay the fee for the ARL you don’t have to. BUT, it does add a fair bit of cred to a brand commitment for a better planet.

⚡️ If you want more straight forward info about the Food Standards Code I invite you to download my free FSANZ Checklist https://www.evolvebranddesign.com/fsanz-checklist/
📲 Follow me for more tips!

10/12/2024

People say to me all the time, "I want my product to stand out”. Well yes of course. But it’s not enough to be beautiful or delicious - packaging and labels perform best when they are ‘designed to sell’ with a laser sharp focus on your target markets pain points.

Here's how:
• 1. A powerful hook that dominates the design will help consumers choose your product over your competitors. And that powerful hook is an answer to a common customer pain point. It can be as simple as low sugar, portion sizing or a protein+ variant. Make it succinct and strong.

• 2. The packaging design will position your product in the market - look for a category gap. Check each segment: luxury, economical, healthy, leader, or some niche where a customer desire is not being fulfilled. Dive in and explore your customer desires.

• 3. Connect with your customer vibe and values through your visuals and brand story (this is an emotional pain point).

Alignment of these 3 pain points is essential for converting lookers to buyers.

If you want to resuscitate your product branding:
🙋🏽‍♀️ I invite you to tell me about it via LINK IN BIO
⚖️ Download my Price Guide via LINK IN BIO
📲 Follow me for more tips!

24/11/2024

Sick of the scroll? 📱 Do you ever want to look at an entire page on your website without scrolling up and down?

I’ve found a way around this by using Go Full Page. 📜

It’s a super intuitive Chrome extension and only takes 3 seconds.

Here’s how:

1. In browser search for “GoFullPage’, click first result 'Chrome Web Store’
2. Click the "Add to Chrome" button to install the GoFullPage extension.
3. Click ’the little camera icon' to generate an image of the website page open
4. Click ’download’ icon and it will pop into your downloads folder.
Save your sanity 🙌

Incase you're wondering I'm not an affiliate - no kickbacks here, I'm just a fan.

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28 Lucy Street
Albion, QLD
4010

Opening Hours

Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm